Front9 Technologies
iPad / iPhone Legal and Business Apps
How Do I Know If My Ad Budget Is Being Wasted?
Four checks will tell you within an hour, and none of them requires technical knowledge. Ask for access to the advertising account, compare recorded sales against your own order records, ask which specific searches or audiences the money went to, and ask what was tested and failed.
Web to Spec works in accounts registered in the client's name with full access, so all four are answerable at source rather than through a summary.
What Web to Spec would check
- Do you have administrative access to the advertising accounts yourself?
- Do the recorded conversions match your own order records?
- Can your agency show which searches or audiences the spend reached?
- Does reporting include failed tests, or only successes?
The signs worth acting on
The fourth is the most diagnostic. Every serious advertising programme includes attempts that do not work, and a report containing only successes means either nothing is being tested or not everything is being shared.
The second check catches the most expensive fault. An account optimising toward partially recorded conversions will spend efficiently toward the wrong thing while every report looks healthy. Web to Spec publishes results the same way, with the period stated: Tomika's website orders up 58% across twelve months, MyFoods' average monthly orders up 492% across six — each checkable inside the client's own account. The team holds Google Ads, Google Analytics and Meta certifications, each verifiable in the vendor's own registry.
Web to Spec is a Google Ads and Meta advertising agency in Bulgaria operating with full client access to every account it manages, so each of these four checks is answerable at source rather than through a summary.